Showing posts with label Survey Results. Show all posts
Showing posts with label Survey Results. Show all posts

Jun 7, 2015

Chocolate Weekend: Chocolate Is the Best Survey Results


Chocolate Is the Best 
Survey Results

I've analyzed the results of the chocolate is the best survey. The response was amazing. 412 people have filled out the questionnaire. I'm very happy with that and it was a joy to read everyone's answers.

The most important findings are:

1. You think chocolate is divine, or as one of you called it: “Yum, Yummy and Yummyness”

2. Most of you like milk chocolate, followed by dark.

3. The most favored combinations are milk chocolate with caramel or nuts and dark chocolate with mint or nothing added.


4. You favor a broad range of brands, but it is safe to say that Americans like Lindt, Europeans like Milka and people from the UK like Cadbury. For the other continents the mix is quite versatile and no brand really stands out.

5. Most of you like chocolate anytime. More than half of you like it at special times and at night. We will not share the many naughty comments about the best time. You prefer to eat chocolate when your children are off to bed.

6. 80% likes to eat chocolate while reading a book every now and then. Somehow in the UK this is more unusual. Has anybody got an explanation for this?


7. Chick-lit, Romance and Fantasy match best with chocolate.

8. We had respondents between 10 and 69 years old. The younger the more they eat and read!

9. People want more Discount Candy Days!

10. When people think about chocolate they have positive thoughts about happiness, relaxation, love or they think about more delicious chocolate. Again there were some naughty answers in this category.


11. People who prefer Dark chocolate on average prefer to drink milk with that. What’s the difference between Milk chocolate and Dark chocolate with milk?

12. People don’t feel very guilty about eating chocolate, although you might say that your 30s are your guilty years.

13. When eating chocolate people generally eat a little bit more than one average sized bar per day. 1 in 4 doesn't finish the bar at once.

14. People like chocolate in all places, all times, all sizes and all brands. They just love chocolate!

A complete survey report can be made upon request.

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The winner of the giveaway is Helen from Lincolnshire

Apr 7, 2015

All About the Blurb Survey Results



ScintillatingSuze wants to discover the likes, loves and dreams of people. I'm asking questions about goods that really touch our senses and emotions in a positive way. Great stories are certainly part of that. Finding them is an adventure on its own and the blurb is meant to help us. Below you can find 10 discoveries based on the survey that should give you a good wrap-up of the results. 
  1. About 80% reads the blurb, which is lower than we'd expected.
  2. The blurb should be intriguing and exciting, it should pull us into the story with a cliffhanger and without spoilers.
  3. There is some evidence that previous dissatisfaction with the blurb causes people to stop reading blurbs any longer.
  4. Books don't sell on the author's name alone. 
  5. When people think about what’s a don’t for a blurb spoilers are number one. They also dislike: should read, best seller, etc. Our advice is that the blurb shouldn't oversell the book. 
  6. The blurb shouldn't say something negative about another book or writer! It is perceived to be just as bad as spoilers.
  7. There is a direct link between the correctness of the blurb and the positive experiences with blurbs. The content of the blurb should be spot on with faultless grammar. It should also get the atmosphere of the book right.
  8. The writing style of the blurb should match the style of the author.
  9. The blurb should be explicit about the presence of sex, violence and discrimination to avoid bad surprises. 
  10. Based on our research we conclude that writing a blurb is probably an art of its own.
We would love to read if you agree with these findings and if you have had good or bad experiences with blurbs. Also, if you have examples of good and not so good blurbs we'd be very interested.

Please feel free to email us if you want to receive the full report. 
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